Everyone is searching for Lord, though only the truly wise know how to properly identify Him and what that identification brings. On the lowest rung of consciousness, the atheistic person, he who is totally unaware of the presence of God and the need for connecting with Him, searches for the Lord in His external energy of material nature. This is how the animals behave, for they are only concerned with eating, sleeping, mating and defending. In the absence of God consciousness, the human being remains on the level of the animals, seeking out the same enjoyments but through different avenues. Though a human being may sleep on a comfortable mattress and eat expensive steak, the tastes that result are really no different from the sleeping and eating of the animals.
On a slightly higher level, there are those who acknowledge God’s presence, but still take sense gratification to be the ultimate aim. Thus they view the Supreme Controller as a sort of order supplier, a person who needs to be pleased in order to have a happy and peaceful lifestyle revolved around meeting the base animal demands. Just as tribute is paid to other order suppliers in the form of payments of goods received, the Supreme Lord is honored in the specific house of worship at periodic intervals to ensure that He doesn’t get angry with His children who neglect His worship. Once said tribute is offered, the hope is that material life can continue without nuisance.